Search Engine Marketing

Why waste money on TV, radio & print? Drive targeted traffic to your site instantly & pay only for each click.

GOOGLE ADWORDS – PPC PAY PER CLICK ADVERTISING

Google Adwords and PPC (Pay Per Click Advertising) in general are integral parts of online advertising for virtually any business. As a quick primer: Google ads are what shows up at the top and right-hand side of search results.

With Adwords, you can essentially buy your way onto the front page of Google for any search term you want to target. You only pay when someone clicks on your ad, and the cost of each click is based on factors like competition bids and the relevance of your website landing page.

If you’re not using Adwords to generate new business at the moment, you’re missing out. That makes it all sound pretty simple, but if you’ve ever tried to run an Adwords campaign yourself, you know it’s not an easy proposition.

THE PROBLEM

Most NZ businesses find they have a big issue when it comes to Adwords: they spend a lot of clicks, but don’t get nearly enough sales to cover the cost. As a result, they give up in defeat – and miss out on a big opportunity.

There are a few reasons why some Adwords campaigns bomb. They include:

Not knowing how to write ads to attract qualified visitors (resulting in ‘wasted clicks’ from ‘browser traffic’)

Not knowing how to structure ad groups to get lower click prices

Not being able to write persuasive ads that actually get clicks

Sending traffic to a landing page that doesn’t convert well (probably the biggest culprit)

HOW WE DO GOOGLE ADWORDS AND PPC CAMPAIGNS

The number one key to succeeding with Adwords is to make sure your landing page converts extremely well. As long as you have a high-conversion landing page, you can get away with doing everything else wrong and still end up with a profitable campaign.

It’s mathematics at the end of the day. How many visitors do you need before you get a conversion? How many clicks? How much will each of those clicks cost you? How much is each conversion worth to you (profit)?

The ultimate goal is to acquire each new customer at the lowest price possible – then scale up.

HOW WE CAN HELP YOU WITH GOOGLE ADWORDS

Our PPC services include:

Researching keywords to find the best high-traffic, low cost-per-click keywords to target

Setting up ad groups in ways that result in lower click prices

Writing persuasive, high conversion Google ad copy

Setting up conversion tracking so you can see which keywords bring the most business (and which are expensive duds)

Ongoing account maintenance and optimization to improve ROI over time

If Google Adwords PPC isn’t working for you or you’re not sure where to start, talk to us today. We’ll help you figure out what’s going wrong – and how you can fix it.